Why have Corporate Wellness Program goals?

Corporate Wellness Program goals take your business’s priorities for employee health improvement and make them specific and measurable. Well-defined Corporate Wellness Program goals provide direction for selecting Strategies and a basis for which to measure progress.

Writing Corporate Wellness Program goals

Writing Corporate Wellness Program goals is not complicated or difficult. It does require some thought, about your business’s Corporate Wellness Program vision for a culture of health and they should be:

Specific Corporate Wellness Program Goals

Measurable Corporate Wellness Program Goals

Attainable Corporate Wellness Program Goals

Realistic Corporate Wellness Program Goals

Timely Corporate Wellness Program Goals

Specific Corporate Wellness Program Goals: What is the specific outcome your business is looking for? “Reduce tobacco use among workers” is more specific than “Improve the health of workers.” You may wish to write some goals about specific outcomes (reducing smoking among workers) and other goals about specific progress (implementing a tobacco-free campus policy or decreasing the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Corporate Wellness Program Goals: Making your goals measurable provides a means of evaluating your progress and success. There is an adage: “what gets measured, gets done.” Goals which are measurable can be effective motivators for your business. “Provide more time for workers to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all workers.” “Increase the number of workers who want to quit smoking” is less measurable than “increase enrollments in the stop-smoking program to 120 workers per year.”

Attainable Corporate Wellness Program Goals: Set goals that challenge your business to change and that will demonstrate a real commitment to the health of the employees. At the same time, set goals that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Corporate Wellness Program Goals: Write goals that are do-able, given the skills, time, finances and overall strategy of the business. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Corporate Wellness Program Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still vague and is much less likely to galvanize resources and energy within your business.

“Reduce the percent of workers who use tobacco from 20 percent to 10 percent” is much less of a challenge than “By the end of 2010, reduce the percent of workers who use tobacco from 20 percent to 15 percent”.