Corporate Wellness Programs: Effective Corporate Wellness Program communication
Corporate Wellness Program communication is important to all aspects of Wellness and preventive medicine and is relevant to:
* Healthcare provider-patient relationships
* An individual’s exposure to, search for, and use of Corporate Wellness Program information
* Effective counseling and patient education for behavior change
* Content of public health messages and community campaigns
Effective health communication should have these attributes:
* Accuracy: content is valid and error-free
* Availability: delivered or placed where the intended audience can access the information
* Balance: content presents benefits and risks of potential actions
* Consistency: content is locally consistent over time and is also consistent with information from other reliable sources
* Evidence-based: content and methods of delivery are based on relevant scientific evidence
* Reach: content gets to or is available to as many employees as possible in the target population
* Reliability: content source is credible; content is kept up-to-date
* Repetition: delivery of/access to the content is continued over time, to reinforce the impact with the audience and to reach new members of the target population
* Timeliness: content is provided when the audience is most receptive to, or in need of, the specific information
* Understandability: reading, language levels, and format are appropriate for the specific audience (i.e., Employees, Family Members, Garrison leadership, etc.)
What the research says about health communication
* Health communication best supports Wellness when multiple communication methods are used to reach specific audiences.
* Effective Wellness and communication initiatives should reflect an audiencecentered perspective, and reflect the preferred formats, contexts, and way of communication for the intended audience.
