Premier Elements: Building health builds wealth

1. Select a Corporate Wellness Program logo to go with the name.

The Corporate Wellness Program logo is an important piece of the branding

• • Review any ideas submitted for Corporate Wellness Program logos.
  • If you’re fortunate to have a graphic design professional at your corporation, enlist her or his help with developing the Corporate Wellness Program logo!
  • As an alternative, choose a piece of clip-art that fits with the Corporate Wellness Program name you’ve selected. For example, the corporation referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health and Wellness Committee determines the name and brand

1. Have your Health and Wellness Committee brainstorm Corporate Wellness Program names.

• • To get ideas flowing, ask members to write down all health-related words and words associated with your business or industry.

• • Try clustering words together as in the construction corporation example above.

1. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
2. Select a Corporate Wellness Program logo to go with the winning name.
3. Announce the business’s Corporate Wellness Program and the corresponding Corporate Wellness Program name. Explain that staff members on the advisory committee chose the name.